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Design
2025-08-28
8 min read
UX That Wins: Designing for Judges and Users
A practical checklist to reduce cognitive load and maximize perceived value.
Dzaki Hakim
Business Competition Expert & Mentor

UX That Wins
Reduce Cognitive Load
- Plain language; verbs before nouns
- One primary action per screen
- Visible state and feedback for every action
Make Value Obvious
- First screen shows the “after” state
- Before/after copy and a metric that moves
- Skeleton loading to feel fast
Demo Tips
- Drive with keyboard; narrate outcomes, not buttons
- Bookmark states to jump quickly
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