Competition Market Research Playbook

Hypothesis First

Write falsifiable statements. Example: “Early‑career analysts will pay $9/mo for bite‑size cases.”

Lean Methods

• Screener survey → recruit qualified users
• 15‑min interviews → jobs, pains, workarounds
• Fake door test → measure intent to try/pay

Synthesis

• Cluster quotes by job/pain
• Rank opportunities by frequency × intensity × willingness‑to‑pay
• Translate insights into features and messaging