The Product–Market Fit Blueprint

Winning teams don’t guess; they iterate quickly toward desirability, viability, and feasibility.

1) Desirability: Evidence Customers Care

• Problem interviews (n ≥ 10) with verbatim quotes
• Top 3 painful jobs-to-be-done, ranked by intensity
• Before/after grid: status quo vs. new world

2) Viability: Numbers That Hold Up

• Bottom‑up TAM: segment × price × penetration
• Unit economics table (COGS, CAC, LTV) with assumptions
• 3 pricing experiments (good/better/best) and objection logs

3) Feasibility: Build the Thin Slice

• MVP scope in one week (happy path only)
• Tech risk list with mitigation per risk
• Demo script that proves the core value in 90 seconds

Deliverables Judges Love

• 1‑page validation summary with links to raw notes
• 60‑second demo video
• A crisp metric: “Time‑to‑value < 2 minutes”

Final Thought

PMF is a direction, not a destination. Ship, watch, learn, repeat.